Nike Training — Leaders of the pack

To celebrate the launch of the Metcon 5 we were tasked with developing a seeding pack, to be sent out to the Nike training community. The objective was to hero the new Metcon trainer by pairing it with a set of Nike Pro garments for the ultimate in training apparel. Shared with key athletes and influencers, this was the best of the best for the best.

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To celebrate the launch of the Metcon 5 we were tasked with developing a seeding pack, to be sent out to the Nike training community. The objective was to hero the new Metcon trainer by pairing it with a set of Nike Pro garments for the ultimate in training apparel. Shared with key athletes and influencers, this was the best of the best for the best.

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Training partner
The seeding pack comprised of a pair of bespoke mesh kit bags that could clip together, and be used for both carrying and washing the kit. Performance packaging with purpose.

Photograph of the Nike Training pack inside the box with welcome text
Photograph of the Nike Training pack complete with trainers and apparel.

Credits