Credits
- Crest Collection Production —
- Heat Transfer Library Production —
- Product Photography —
Avery Dennison — Tools of the trade
Avery Dennison are top of the game when it comes to heat applied badges and labels for the fashion and sportswear industry. Their products take some beating, but they felt the need to raise the bar with their B2B sales tools.
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Sector —
We helped them to develop a Panini style sticker album for badge collectors, all the way from concept ideation through to production. The Crest Collection was shared with creative influencers and key client account holders.
The recipients were encouraged to add their own favourite badges along with the regular update packs sent out by AD, with a view to building out an industry-leading archive of badges, ready for reference on that next big project.
A Numbers Game
Following on from the success of The Crest Collection, we were asked to develop a complementary presentation tool for AD’s heat transfer names and numbers – a side of their business with huge revenue potential.
Avery Dennison work with the world’s biggest apparel brands from the highstreet to the catwalk and everything inbetween. Their Private Label tool sits at the heart of their business and needs to appeal to all tastes and all levels.
User Friendly
Using insights from the global sales teams we developed a solution with clarity and usability at it’s core. The design evolved through close collaboration with key stakeholders, whilst staying true to the fundamentals of the Avery Dennison brand.
