Credits
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- Animation Support —
Adludio — Smarter Mobile Advertising
Adludio are pioneers of smarter mobile advertising. Adverts that move, bend, swivel, twist and slide. In a world where online advertising is becoming a huge contributor to the global digital carbon crisis, they create higher-quality, higher-performing ads, in order to create considerably less of them. Ultimately reducing the energy footprints of the brands they partner with.
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Adludio are experts at grabbing attention… and keeping it. The brand we created positioned attention at the centre. Or, as we like to say, positions them as ‘the centre of attention’.
The bold confident identity aims to stand out and capture the viewer’s attention, taking them along for the ride at every opportunity. The primary A character morphs into an arrow device, which as well as forming the secondary logo mark, is used to draw focus towards key messaging, stats and case studies.
The name Adludio derives from the Latin word ‘Ludio’ which means ‘to play’, so the world of gamification is a huge point of reference (and difference) for Adludio’s creative output. And it also proved to be so for us, bringing gaming references, mobile finger gestures, and interactivity into the wider identity and website wherever we could.
We came to Land of Plenty at a time when the business was in transition, and we needed a partner to help re-define who we were and where we needed to go. Land of Plenty stepped up with great effect, helping us focus on the important parts of our proposition and wider brand story, whilst creating a new identity that was truly reflective of what was special about us as a business and what sets us apart from our peers in the sector. We now have a great foundation to build upon in this continuously evolving, fast-paced landscape.
Head of Growth
We established the core thought ‘Creative Movement’ for the business, reflecting both the ingenuity and movement in the solutions they create and the pioneering aspect of their approach in the digital advertising world. This thought ran deep in the wider visual language, acting as a foundation to create a brand that moved at every opportunity.
With online users getting increasingly disillusioned by the world of digital advertising, Adludio creates digitally sustainable advert solutions that are actually enjoyable to experience. Interactive, gameified ads that organically engage the viewers, whilst avoiding the growing backlash and issues around GDPR and data privacy. Their new identity allowed them to stand out and shout about their innovations.